Striders, Strollers, and Studiers: Rethinking The Fan Journey

Photo Courtesy of PGA of America

Explore Kat Fincher’s framework on Striders, Strollers, and Studiers to design venue experiences that boost fan engagement and maximize spatial value.

Unlocking the First Impression: How MoMINTum’s Memory Vault Puts the Guest at the Center of the Sales Journey

Discover how the Carolina Panthers and Charlotte FC’s Memory Vault at MoMINTum uses CRM integration, immersive technology, and personalized storytelling to elevate the guest experience and drive sales.

Your Team Isn’t a Template: How Pro Sports Organizations Can Turn Identity & History Into a Custom Sales Experience

Discover how professional sports teams can turn their history, brand identity, and fan traditions into custom stadium sales experience centers that drive ticket sales and showcase the future of their franchise.

54 Games of Proof: How Milliken and the Greenville Drive Built a Sponsorship Activation That Actually Works

The Greenville Drive played host to the Asheville Tourists in the team’s Season Home Opener Tuesday, April 11, 2023. GWINN DAVIS MEDIA

Learn how one MiLB team built a sponsorship activation at that actually works for the sponsor, the team and their fans.

Locker Room Design: The Complete Guide for College Athletics and Professional Sports Teams

50 effective sponsorship activation ideas for professional sports, college athletics, live events, and global brands.

Digital Display Technology Made Simple: Run Every Screen in Your Space From One iPad

Run every screen in your experience center, welcome center, or hall of fame from one iPad. Explore how the Advent Operating System™ works and who it’s working for.

SHOW ME THE NUMBERS: Why Modern Sponsorship Requires More Than Just a Logo on a Wall

Miller Lite House at AT&T Stadium

SVP of Client Experiences Todd Cyphers explores how the strongest sponsorships start with clear objectives, create user journeys that keep fans coming back, and use data to measure what resonates and maximize the value of every activation.

How Advent’s Immersive Cube® is Reinventing Professional Sports Sales & Where The Tech Goes From Here

Explore how pro sports organizations are moving beyond static signs to build 365-day sponsorship destinations

The Ultimate Donor Recognition Guide: Winning Principles & Ideas

Interactive Design/Development---Global Network Video Wall—An immersive, interactive and uniquely positioned interactive video wall that enables users to visualize the breadth and depth of the Fertitta alumni base and network. Navigating the wall is via a secondary tabletop screen. The focus is on presenting a rich, woven narrative via data from various live feeds that speak to the activity and presence of the alumni network, and the wider business community that they interact with. The human story underpinning the business context is bought to life and into relief through the addition of biographies, images and update made to relevant parts of the content set through alumni living and working around the globe. ,000

Donors give because a place changed their life, not to get their name on a conference room. Explore principles and ideas for truly impactful donor recognition.

What Makes a Pro Sports Sales Center Exceptional? It’s Not a Scale Model

Static sports sales centers are extinct. Advent CEO John Roberson shares how immersive design and tailored storytelling turn prospects into buyers. Discover how moving beyond scale models drives real revenue when selling high-value suites and season tickets.