When people ask what a fan experience design firm does, the answer isn’t simple and that’s exactly the point. Advent creates emotionally resonant experiences that move beyond sports and entertainment, tapping into the deeper psychology of fandom, belonging, and community. From immersive university welcome centers to multi-purpose brand activations, designing moments must connect, inspire, and endure for audiences.
Tag: Experience Design
Welcome Center Design Strategy
In higher education, the welcome center is more than a space—it’s the first opportunity to inspire visitors, convert prospective students, and engage families, donors, and the broader community. Advent’s research-driven, story-focused approach transforms these centers into immersive, multi-sensory experiences that showcase your institution’s unique identity, foster emotional connection, and create lasting impressions. From interactive discovery zones and flexible social spaces to projection-mapped displays and quiet reflection areas, our designs balance innovation, inclusivity, and adaptability, ensuring every visitor feels welcomed, engaged, and connected.
Nothing Left to Chance.
The value intersection…where your brand’s story overlaps with what your audience truly cares about. That’s where connection happens, and where the real opportunities live.
Advent Project Awarded Best Partnership Activation from ALSD
Ford Deck at AT&T showcases Cowboys and Ford brands in fan-centric activation.
A’s Set to Open Las Vegas Ballpark Experience Center
The project is being designed by Nashville-based firm Advent and built by Las Vegas-based Burke Special Projects.
Inter Miami CF Opens Experience Center
The new Experience Center, designed by Advent, will give fans the opportunity to see 3D models of Miami Freedom Park and enjoy an immersive experience of what the new stadium will have to offer our fans when the Club takes the pitch for the first time at its new home venue in Miami in 2026.
The Strategy Behind Sales Centers
How can you turn your sales or briefing center into and EXPERIENCE center—bolstering ROI and engaging your stakeholders?
Celebrating 25 Years
Humbled. Grateful. And a little amazed…As we celebrate 25 years at Advent, I feel a little like Rory.
What A Hall of Fame Isn’t…
Advent has become known as the “Hall of Fame” company. I’m often asked, “What makes a great hall of fame?” or “How do you know if your work moves the needle?” My answer isn’t always what you might expect.
WYO Sports Ranch Serves Youth; Impacts Economy
Casper, Wyoming was always lacking in space for youth sports activities. In 2021, a small group of people decided to create a solution.