A $1.3 billion renovation. Dust, scaffolding, and a renovation project that won’t be finished for another year. Here’s how we solved the oldest problem in sports sales: proving a vision before it exists, and making sure that vision resonates.
Tag: facility renovation
Roger Goodell Just Made Advent’s Case For Us
The NFL Commissioner didn’t come to Charlotte to talk about experience design. But what he said about the future of sports facilities, and what a current player and a franchise legend confirmed independently on the ground, makes the case for this entire industry shift better than we ever could ourselves.
Advent Unveils “The Most Technologically Advanced Preview Center In Sports” for Bank Of America Stadium Renovation
The state-of-the-art facility was commissioned by Tepper Sports & Entertainment to give premium buyers & fans an immersive preview of the stadium’s upcoming $1.3+ billion renovation.
Advent Awarded ALSD PXAward for Immersive Venue Experience
Advent, the Las Vegas A’s and Legends Global were honored for their collaborative work on the A’s Ballpark Experience Center in Las Vegas.
We Didn’t Build the Cube to Impress People. It Was Built to Sell a Ballpark.
Sports Business Journal’s Abe Madkour reflects on his visit to the Athletics Experience Center, highlighting how the Immersive Cube will redefine how organizations bring large-scale visions to life
Fan Experience Design Agency | What We Actually Do
When people ask what a fan experience design firm does, the answer isn’t simple and that’s exactly the point. Advent creates emotionally resonant experiences that move beyond sports and entertainment, tapping into the deeper psychology of fandom, belonging, and community. From immersive university welcome centers to multi-purpose brand activations, designing moments must connect, inspire, and endure for audiences.
Welcome Center Design Strategy
In higher education, the welcome center is more than a space—it’s the first opportunity to inspire visitors, convert prospective students, and engage families, donors, and the broader community. Advent’s research-driven, story-focused approach transforms these centers into immersive, multi-sensory experiences that showcase your institution’s unique identity, foster emotional connection, and create lasting impressions. From interactive discovery zones and flexible social spaces to projection-mapped displays and quiet reflection areas, our designs balance innovation, inclusivity, and adaptability, ensuring every visitor feels welcomed, engaged, and connected.
What’s Your Niche?
Recently, we refined our NICHE to underscore the competencies that we have honed by serving our client partners over the past 25 years.
Roberson Moderates Hit Panel: Show Me The Money
A new Celebration Gallery will take visitors through the sport of tennis and the stories of its legends.
Advent Earns National Design Award
Designs for the new Belmont Massey Center included interactive digital storytellling, a 3-D Bruin, donor and alumni recognition, as well as an interactive table that highlights all of the curriculum offerings offered at Belmont.