ADVENT UNVEILS THE IMMERSIVE CUBE® FOR THE CLEVELAND BROWNS’ NEW HUNTINGTON BANK FIELD DEVELOPMENT

Advent brings the Cleveland Browns’ new Huntington Bank Field development to life with the widest Immersive Cube® ever deployed.

The Greatest Opportunities Aren’t Waiting to Be Built. They’re Waiting to Be Connected

Read from “The Connector” herself as Jenn Cunningham explores how Organization, Community, and Commerce can come together to create a Point of Experience.

Selling an Unfinished Renovation Seems Impossible. Here’s How We Helped Tepper Sports Do It With Immersive Tech & Storytelling

A $1.3 billion renovation. Dust, scaffolding, and a renovation project that won’t be finished for another year. Here’s how we solved the oldest problem in sports sales: proving a vision before it exists, and making sure that vision resonates.

Roger Goodell Just Made Advent’s Case For Us

The NFL Commissioner didn’t come to Charlotte to talk about experience design. But what he said about the future of sports facilities, and what a current player and a franchise legend confirmed independently on the ground, makes the case for this entire industry shift better than we ever could ourselves.

Advent Unveils “The Most Technologically Advanced Preview Center In Sports” for Bank Of America Stadium Renovation

The state-of-the-art facility was commissioned by Tepper Sports & Entertainment to give premium buyers & fans an immersive preview of the stadium’s upcoming $1.3+ billion renovation.

Advent Awarded ALSD PXAward for Immersive Venue Experience

Advent, the Las Vegas A’s and Legends Global were honored for their collaborative work on the A’s Ballpark Experience Center in Las Vegas.

We Didn’t Build the Cube to Impress People. It Was Built to Sell a Ballpark.

Sports Business Journal’s Abe Madkour reflects on his visit to the Athletics Experience Center, highlighting how the Immersive Cube will redefine how organizations bring large-scale visions to life

The Immersive Cube® : A First Peek Inside the Las Vegas A’s Ballpark Experience Center

The Immersive Cube® transforms stadium sales by letting fans and sponsors step inside a ballpark that doesn’t yet exist. By replacing renderings and VR with a 26.5-million-pixel shared experience, it turns abstract pitches into tangible, immersive previews—collapsing the gap between promise and reality and redefining how sports venues engage their audience.

How Sales Centers Generate Premium Sponsorship Revenue: 7 Design Principles That Close Corporate Deals

Corporate sponsorships represent some of the most complex and valuable revenue streams in sports venue development. The most successful sales centers go beyond showcasing design renderings—they create conviction. By blending personalization, experiential technology, and multi-stakeholder storytelling, these environments turn theoretical marketing opportunities into tangible brand experiences that close seven- and eight-figure deals. Discover seven design principles proven to transform cautious executives into committed partners.

Sales Center Installation Timeline: What to Expect From Design to Grand Opening

From first strategy session to grand opening, your stadium sales center follows a defined, multi-phase timeline. This article breaks down each phase, key questions to ask partners, and the factors that can accelerate, or slow down your path to revenue.