The NFL Commissioner didn’t come to Charlotte to talk about experience design. But what he said about the future of sports facilities, and what a current player and a franchise legend confirmed independently on the ground, makes the case for this entire industry shift better than we ever could ourselves.
Tag: Research
THE BANK OF AMERICA STADIUM EXPERIENCE CENTER
Advent Unveils “The Most Technologically Advanced Preview Center in Sports” for Bank of America Stadium Renovation
Advent Awarded ALSD PXAward for Immersive Venue Experience
Advent, the Las Vegas A’s and Legends Global were honored for their collaborative work on the A’s Ballpark Experience Center in Las Vegas.
We Didn’t Build the Cube to Impress People. It Was Built to Sell a Ballpark.
Sports Business Journal’s Abe Madkour reflects on his visit to the Athletics Experience Center, highlighting how the Immersive Cube will redefine how organizations bring large-scale visions to life
When Students Ask “Is College Worth It?” Does Your Campus Welcome Center Answer?
Today’s students and families are asking a question that every campus must answer: Is college worth it? The answer isn’t found in brochures, statistics, or tour scripts. It’s found in the experiences that help prospective students see themselves, their future, and their belonging before they ever enroll.
Your Collegiate Venue is Speaking. Are Your Fans Listening?
Your venue is already speaking. It is speaking to every recruit who walks through your doors, every donor you are cultivating, every fan making the calculation about whether to show up. The question is not whether the conversation is happening. It is whether you have designed what the venue is saying.
The Anti-Commodity Move: Winning on Experience When AI Flattens the Work
As AI compresses technical work, the deliverable itself is becoming a commodity. What still isn’t a commodity is how a client feels about working with you. John Roberson and Greg Alexander discuss how experience has become the new moat on the Collective 54 Podcast.
We Are Not Thinking Machines That Feel
We are not thinking machines that feel, rather, we are feeling machines that think.” Learn how to build experiences that drive decisions, sustain attention, and encode memories for your organization.
10,000 Messages a Day, Zero Remembered
If your audience holds your brand, how do you reach them? Most organizations answer that question by sending more messages. But the problem isn’t volume. The problem is the medium. Messages inform. Experiences transform. And in a world drowning in messages, authentic experiences are rare enough to be genuinely powerful.
Your Brand Doesn’t Live Where You Think It Does
John Roberson explores the true location of your brand. Discover why your audience’s perception matters more than internal guidelines, and how shifting from control to experience design builds lasting connections.