The NFL Commissioner didn’t come to Charlotte to talk about experience design. But what he said about the future of sports facilities, and what a current player and a franchise legend confirmed independently on the ground, makes the case for this entire industry shift better than we ever could ourselves.
Tag: revenue strategy
Advent Unveils “The Most Technologically Advanced Preview Center In Sports” for Bank Of America Stadium Renovation
The state-of-the-art facility was commissioned by Tepper Sports & Entertainment to give premium buyers & fans an immersive preview of the stadium’s upcoming $1.3+ billion renovation.
Advent Awarded ALSD PXAward for Immersive Venue Experience
Advent, the Las Vegas A’s and Legends Global were honored for their collaborative work on the A’s Ballpark Experience Center in Las Vegas.
We Didn’t Build the Cube to Impress People. It Was Built to Sell a Ballpark.
Sports Business Journal’s Abe Madkour reflects on his visit to the Athletics Experience Center, highlighting how the Immersive Cube will redefine how organizations bring large-scale visions to life
We Are Not Thinking Machines That Feel
We are not thinking machines that feel, rather, we are feeling machines that think.” Learn how to build experiences that drive decisions, sustain attention, and encode memories for your organization.
Your Brand Doesn’t Live Where You Think It Does
John Roberson explores the true location of your brand. Discover why your audience’s perception matters more than internal guidelines, and how shifting from control to experience design builds lasting connections.
The 82% Reality: Why Your “Classic College Experience” Narrative is Failing
The traditional campus tour is failing the modern student. With 2025 research revealing that 82% of students are “ROI Maximizers” who prioritize career outcomes over the “classic college experience,” institutions must bridge the gap between abstract data and lived reality. By utilizing the CARE Framework—Captivate, Amplify, Resonate, and Empower—universities can transform their welcome centers into strategic conversion tools. From interactive lockers at Oregon to the data-driven Immersive Cube™, learn how to move the conversation from “what does this cost?” to “what is this worth?” and secure your institution’s future in a hyper-competitive landscape.
The Experience Economy Is Not a Trend. It Is the Competitive Frontier.
In the age of digital broadcasts, sports organizations must solve the “belonging” problem to thrive. Moving beyond simple entertainment, the most valuable franchises now treat experience as a strategy, not a department. By mastering the four dimensions of the Experience Economy—education, escapism, aesthetics, and entertainment—teams can bridge the gap between brand promise and physical reality. Using Advent’s CARE Framework (Captivate, Amplify, Resonate, Empower), this article explores how research-driven design turns a stadium visit into a transformational identity commitment that no screen can replicate.
Your Fans Don’t Want To Be Activated, They Want To Belong
Fan engagement often focuses on activity, but real loyalty is built on belief and tribal identity. Across 30 years and 2,500 projects, Advent has found that the most successful franchises treat fans as a community, not just an audience. By leveraging the CARE Framework: Captivate, Amplify, Resonate, and Empower, organizations can move beyond transactional metrics to create emotional bonds that outlast any marketing campaign. From the Dallas Cowboys’ $13 billion valuation to the interactive Hall of Honor for the Kansas City Chiefs, discover why the future of fandom is rooted in a deep, physical sense of belonging
What Does the Future of Fan Engagement Look Like?
In a post-COVID landscape, technology like frictionless entry and high-speed Wi-Fi has become the baseline, not a competitive advantage. True fan experience design now requires a shift from transactional gameday events to 365-day relationships built on authentic narratives. By utilizing research-driven processes like StoryMining and immersive technology such as the Immersive Cube™, organizations can bridge the gap between digital interest and physical allegiance. For the next generation of platform-native fans, the stadium must evolve into a mixed-use district—a storytelling platform where physical space serves as the emotional glue for community and commerce.