A’s Set to Open Las Vegas Ballpark Experience Center

The project is being designed by Nashville-based firm Advent and built by Las Vegas-based Burke Special Projects.

Inter Miami CF Opens Experience Center

The new Experience Center, designed by Advent, will give fans the opportunity to see 3D models of Miami Freedom Park and enjoy an immersive experience of what the new stadium will have to offer our fans when the Club takes the pitch for the first time at its new home venue in Miami in 2026.

The Strategy Behind Sales Centers

SoFi Stadium Preview Center

How can you turn your sales or briefing center into and EXPERIENCE center—bolstering ROI and engaging your stakeholders?

Miller Litehouse at AT&T Stadium

The Dallas Cowboys, in partnership with Miller Lite and Advent, took an American pastime that was grounded in pickup trucks and asphalt, and turned it into an experience that has made their beer and spirit sales skyrocket.