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Tag: pro sports

The Strategy Behind Sales Centers

SoFi Stadium Preview Center

How can you turn your sales or briefing center into and EXPERIENCE center—bolstering ROI and engaging your stakeholders?

Published April 24, 2025
Categorized as Corporate Offices, Experience Centers, Experience Design, Technology Tagged college athletics, digital design, digital experiences, experience center, Experience Design, move people, preview center, pro sports, Research, sales center, storytelling, Technology

Celebrating 25 Years

Humbled. Grateful. And a little amazed…As we celebrate 25 years at Advent, I feel a little like Rory.

Published April 17, 2025
Categorized as Experience Design, Technology Tagged academics, college athletics, digital design, digital experiences, Experience Design, move people, pro sports, Research, storytelling, Technology

Miller Litehouse at AT&T Stadium

The Dallas Cowboys, in partnership with Miller Lite and Advent, took an American pastime that was grounded in pickup trucks and asphalt, and turned it into an experience that has made their beer and spirit sales skyrocket.

Published October 28, 2022
Categorized as Experience Design, Pro Sports, Sponsorship Activation Tagged at&t stadium, dallas, dallas cowboys, football, miller litehouse, millerlite, nfl, pro sports, sponsorship, tailgating, texas

Connecting Fans to Sponsors

Often, clients come to us with the need for a refresh to spaces that have become tired. As we begin to collaborate, it isn’t unusual that other hidden needs emerge.

Published October 20, 2022
Categorized as Experience Design, Pro Sports, Sponsorship Activation, Technology Tagged donors, Experience Design, facility renovation, kids zone, okc, okc thunder, oklahoma city thunder, ou children's physicians, pro sports

Accelerate and Expand Funding

In years gone by, an organization would go to a potential sponsor, show them a space where they could proudly display their brand logo and hope the sponsor could see the value.

Published October 18, 2022
Categorized as Experience Design, Multi-Use Districts, Pro Sports, Sponsorship Activation, Technology Tagged dallas cowboys, pro sports, sponsorship

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