Dante Hall stands before a high-definition monitor, his right hand reaching for his forehead in disbelief as he watches the “X-Factor,” the 2003 version of himself, eluding Denver Broncos and racing 93 yards for a touchdown. A moment earlier, Chiefs historian Bob Moore clicked the screen, flicked his finger and brought that moment back to life.
Category: Pro Sports Facilities
Dallas Cowboys & Molson Coors Open Miller LiteHouse at AT&T Stadium
The Dallas Cowboys and Molson Coors have announced a 10-year, $200 million partnership extension that will usher in the fourth decade for Molson Coors as the sole supplier of alcoholic beverages for the Cowboys.
The Reason We Do What We Do
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
The Gift of Gratitude
“How often should we express gratitude to those around us for what our teams have accomplished?
Presentations That Move People—And Get You Noticed
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.
Front Office Sports “Shot Callers” With John Roberson
Advent CEO John Roberson joined Front Office Sports at this year’s National Sports Forum to discuss a wide range of topics, including the importance of listening to fans.
Miami Herald — You can find $10 million worth of sports memorabilia in this new South Florida museum
South Florida is getting a new museum, and it’s a sports fan’s paradise.
Sports Innovation Lab — Transform Your Venue Into A Media Platform
I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints.
Don’t Fear the FOMO
You’ve heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior.
Rethinking Sponsorships
Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment.