Over the next 20 years, the Frisco Economic Development Corp. forecasts that the new 600-acre, 106,000-square-foot, PGA Frisco mixed-use campus will generate $2.5 billion in economic impact. PGA of America CEO Seth Waugh is more bullish.
Category: Digital Experiences
National Sports Forum 2022 Super Panel
A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”
Not Just A Building
People don’t just build a building to build a building, but in fact to tell their story!
What Are You Focusing On Post Pandemic?
As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…
The Power of Story
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
Presentations That Move People—And Get You Noticed
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.
Front Office Sports “Shot Callers” With John Roberson
Advent CEO John Roberson joined Front Office Sports at this year’s National Sports Forum to discuss a wide range of topics, including the importance of listening to fans.
The Business of College Sports — Creating Halls of Fame for Collegiate Programs
Halls of Fame are a milestone facility for any university. Donors want to contribute to and recruits remember a hall of fame.
Sports Innovation Lab — Transform Your Venue Into A Media Platform
I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints.
Sports Business Journal – New Interactive Feature Available at Arkansas’ Hall of Honor
The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR code on a digital screen to access information and video content about hall inductees of the various sports sponsored by the university.