The Dallas Cowboys, in partnership with Miller Lite and Advent, took an American pastime that was grounded in pickup trucks and asphalt, and turned it into an experience that has made their beer and spirit sales skyrocket.
Often, clients come to us with the need for a refresh to spaces that have become tired. As we begin to collaborate, it isn’t unusual that other hidden needs emerge.
In years gone by, an organization would go to a potential sponsor, show them a space where they could proudly display their brand logo and hope the sponsor could see the value.
Over the next 20 years, the Frisco Economic Development Corp. forecasts that the new 600-acre, 106,000-square-foot, PGA Frisco mixed-use campus will generate $2.5 billion in economic impact. PGA of America CEO Seth Waugh is more bullish.
A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”
Dante Hall stands before a high-definition monitor, his right hand reaching for his forehead in disbelief as he watches the “X-Factor,” the 2003 version of himself, eluding Denver Broncos and racing 93 yards for a touchdown. A moment earlier, Chiefs historian Bob Moore clicked the screen, flicked his finger and brought that moment back to life.
The Dallas Cowboys and Molson Coors have announced a 10-year, $200 million partnership extension that will usher in the fourth decade for Molson Coors as the sole supplier of alcoholic beverages for the Cowboys.
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
“How often should we express gratitude to those around us for what our teams have accomplished?
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.