Donors are motivated by an emotional connection to projects that are deeply personal for them.
Category: College Sports Facilities
Help Donors Catch Your Vision
Half the battle in development and fundraising is helping donors catch your vision. Once they can visualize where you’re headed, they are more likely to get on board.
Connect Donors with Your Stories
While many are so focused on messaging to recruits or future students when designing facilities, we need not forget those who already have a deep connection with your story — donors.
National Sports Forum 2022 Super Panel
A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”
Listen to Understand
Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years.
The Reason We Do What We Do
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
Three Things Great Brands Do
Here are 3 things that we believe the greatest brands do. They aren’t typically the most obvious. But they are very powerful
The Power of Story
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
Presentations That Move People—And Get You Noticed
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.
2020 College Choice Study: Welcome Center
College Choice Study, 2020