Over the next 20 years, the Frisco Economic Development Corp. forecasts that the new 600-acre, 106,000-square-foot, PGA Frisco mixed-use campus will generate $2.5 billion in economic impact. PGA of America CEO Seth Waugh is more bullish.
Category: Design
National Sports Forum 2022 Super Panel
A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”
Listen to Understand
Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years.
Not Just A Building
People don’t just build a building to build a building, but in fact to tell their story!
The Gift of Gratitude
“How often should we express gratitude to those around us for what our teams have accomplished?
Three Things Great Brands Do
Here are 3 things that we believe the greatest brands do. They aren’t typically the most obvious. But they are very powerful
The Power of Story
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
How Lighting Transformed TCU’s Football Offices
The redesigned football offices in TCU’s John Justin Athletic Center became a reminder of how lighting can transform an entire space.
Presentations That Move People—And Get You Noticed
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.
2020 College Choice Study: Welcome Center
College Choice Study, 2020