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Category: Digital Experiences

Accelerate and Expand Funding

In years gone by, an organization would go to a potential sponsor, show them a space where they could proudly display their brand logo and hope the sponsor could see the value.

Published October 18, 2022
Categorized as Design, Digital Experiences, Pro Sports Facilities, Sponsorship Tagged dallas cowboys, pro sports, sponsorship

Inside Look: PGA of America’s New Headquarters

PGA of America
PGA of America

Over the next 20 years, the Frisco Economic Development Corp. forecasts that the new 600-acre, 106,000-square-foot, PGA Frisco mixed-use campus will generate $2.5 billion in economic impact. PGA of America CEO Seth Waugh is more bullish.

Published August 31, 2022
Categorized as Design, Digital Experiences, Pro Sports Facilities Tagged PGA of America

National Sports Forum 2022 Super Panel

A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”

Published May 2, 2022
Categorized as College Sports Facilities, Design, Digital Experiences, Pro Sports Facilities, Recruiting

Not Just A Building

People don’t just build a building to build a building, but in fact to tell their story!

Published August 24, 2021
Categorized as Academic Facilities, Design, Digital Experiences, Recruiting

What Are You Focusing On Post Pandemic?

As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…

Published August 9, 2021
Categorized as Advent Culture, Digital Experiences

The Power of Story

ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”

Published August 4, 2021
Categorized as Academic Facilities, Advent Culture, College Sports Facilities, Design, Digital Experiences

Presentations That Move People—And Get You Noticed

When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.

Published October 2, 2020
Categorized as Academic Facilities, Advent Culture, College Sports Facilities, Design, Digital Experiences, Pro Sports Facilities, Recruiting

Front Office Sports “Shot Callers” With John Roberson

Advent CEO John Roberson joined Front Office Sports at this year’s National Sports Forum to discuss a wide range of topics, including the importance of listening to fans.

Published April 2, 2020
Categorized as College Sports Facilities, Digital Experiences, Pro Sports Facilities, Recruiting

The Business of College Sports — Creating Halls of Fame for Collegiate Programs

Halls of Fame are a milestone facility for any university. Donors want to contribute to and recruits remember a hall of fame.

Published March 11, 2020
Categorized as College Sports Facilities, Design, Digital Experiences, Podcasts

Sports Innovation Lab — Transform Your Venue Into A Media Platform

I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints.

Published January 24, 2020
Categorized as College Sports Facilities, Digital Experiences, Pro Sports Facilities

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