What To Consider When Bringing Your Sales Center Vision to Life

When sports organizations plan a Sales Experience Center for a new stadium or arena. Every decision, from location to digital strategy, impacts sales performance. Drawing on partnerships with teams like the Las Vegas A’s, LA Rams, and Inter Miami CF, Advent outlines what it takes to transform your vision into a high-impact sales environment that accelerates buyer confidence and delivers long-term return.

Celebrating 25 Years with Advent

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Plaques and sheet cakes weren’t enough for Advent’s 25th anniversary. Instead, we turned the milestone into an experience—reflecting on the two-person beginning that sparked a purpose: to create experiences that move people. From trade shows to stadiums, campuses to global brands, each project has shaped how we think, feel, remember, and do. As we celebrate 25 years of storytelling, we’re honoring the past, embracing the present, and stepping boldly into an even more connected, experiential future.

What Does “Branded Visitor Experience Center” Mean for Corporate Headquarters?

Corporate lobbies aren’t just waiting areas anymore—they’re brand stages. Modern visitor experience centers turn a company’s headquarters into immersive environments that build trust, showcase innovation, and connect with every visitor who walks through the door. From tech giants to universities, the best brands are rethinking their spaces to tell the stories that drive business forward.

The Immersive Cube™ : A First Peek Inside the Las Vegas A’s Ballpark Experience Center

The Immersive Cube™ transforms stadium sales by letting fans and sponsors step inside a ballpark that doesn’t yet exist. By replacing renderings and VR with a 26.5-million-pixel shared experience, it turns abstract pitches into tangible, immersive previews—collapsing the gap between promise and reality and redefining how sports venues engage their audience.

Sales Center Insights: How Are Top Teams Growing Revenue Beyond Just Premium Seating?

Most teams treat their sales centers as temporary tools for selling premium seating, then let them gather dust once the suites are gone. But leading organizations know better. By designing for multi-use flexibility, their sales centers evolve into year-round revenue hubs, hosting corporate events, sponsor activations, fan experiences, content creation, and recruitment programs. At Advent, this strategy turns a one-time investment into a lasting financial asset that keeps paying dividends long after opening day.

A’s Set to Open Las Vegas Ballpark Experience Center

The project is being designed by Nashville-based firm Advent and built by Las Vegas-based Burke Special Projects.

Inter Miami CF Opens Experience Center

The new Experience Center, designed by Advent, will give fans the opportunity to see 3D models of Miami Freedom Park and enjoy an immersive experience of what the new stadium will have to offer our fans when the Club takes the pitch for the first time at its new home venue in Miami in 2026.

The Strategy Behind Sales Centers

SoFi Stadium Preview Center

How can you turn your sales or briefing center into and EXPERIENCE center—bolstering ROI and engaging your stakeholders?