What Is a Fan Experience Design Firm?

When people ask what a fan experience design firm does, the answer isn’t simple and that’s exactly the point. Advent creates emotionally resonant experiences that move beyond sports and entertainment, tapping into the deeper psychology of fandom, belonging, and community. From immersive university welcome centers to multi-purpose brand activations, designing moments must connect, inspire, and endure for audiences.

Welcome Center Design Strategy

In higher education, the welcome center is more than a space—it’s the first opportunity to inspire visitors, convert prospective students, and engage families, donors, and the broader community. Advent’s research-driven, story-focused approach transforms these centers into immersive, multi-sensory experiences that showcase your institution’s unique identity, foster emotional connection, and create lasting impressions. From interactive discovery zones and flexible social spaces to projection-mapped displays and quiet reflection areas, our designs balance innovation, inclusivity, and adaptability, ensuring every visitor feels welcomed, engaged, and connected.

The Stories in These Walls

History of UW - display of timeline events, interactive experience, brand color, 2 layers: backlit fabric graphic Arc of Decades, backlit elements present timeline & cast golden glow, 2 sliding displays w/ customizable content, imagery, murals, brand fabric sculptures mounted above timeline, rail mounted stainless steel lettering, small scale steamboat logo ,700

Donors are motivated by an emotional connection to projects that are deeply personal for them.