The Immersive Cube™ transforms stadium sales by letting fans and sponsors step inside a ballpark that doesn’t yet exist. By replacing renderings and VR with a 26.5-million-pixel shared experience, it turns abstract pitches into tangible, immersive previews—collapsing the gap between promise and reality and redefining how sports venues engage their audience.
Category: Thought Leadership
How Sales Centers Generate Premium Sponsorship Revenue: 7 Design Principles That Close Corporate Deals
Corporate sponsorships represent some of the most complex and valuable revenue streams in sports venue development. The most successful sales centers go beyond showcasing design renderings—they create conviction. By blending personalization, experiential technology, and multi-stakeholder storytelling, these environments turn theoretical marketing opportunities into tangible brand experiences that close seven- and eight-figure deals. Discover seven design principles proven to transform cautious executives into committed partners.
Sales Center Installation Timeline: What to Expect From Design to Grand Opening
From first strategy session to grand opening, your stadium sales center follows a defined, multi-phase timeline. This article breaks down each phase, key questions to ask partners, and the factors that can accelerate, or slow down your path to revenue.
Sports Stadium Design: How Is Technology Reshaping Sports Arena Design?
For decades, arena innovation meant adding bigger screens or more seats. But today, technology isn’t just bolted on—it forms the backbone of venue design, redefining how arenas operate, adapt, and connect with fans. By treating the venue as an operating system, forward-thinking teams enable flexible experiences, digital storytelling, and event transformations that serve the needs of 2025 and beyond. Discover how this digital infrastructure is building adaptable, multi-identity venues that drive revenue and deepen engagement at every level.
Beyond the Trophy Wall: Creating a Modern Recognition Experience For Your Team’s Fanbase
Discover how innovative sponsorship activations create authentic brand experiences and drive ROI through research-driven storytelling and engagement.Sports teams are transforming traditional trophy rooms into immersive, digitally integrated recognition experiences that deepen fan connection, increase accessibility, and bring history to life through interactive storytelling.
Designing Legacy
Designing a Hall of Fame is about more than showcasing achievements—it’s about creating a lasting space that tells your organization’s story and shapes its future legacy.
Sports Hall of Fame Design Psychology: How Do Great Halls of Fame Emotionally Move People?
Great Halls of Fame don’t just honor history—they make people feel it. Through emotional design and storytelling, these spaces activate memory, identity, and belonging, transforming casual fans into lifelong ambassadors. When visitors see their own stories reflected in a team’s legacy, connection deepens, and that emotional bond drives loyalty, engagement, and lasting devotion.
Alumni Recognition Technology
Walk through almost any campus and you’ll find walls lined with plaques, portraits, and engraved names—tributes to alumni whose achievements shaped the institution’s story. But today’s students and visitors expect more than a list of names on the wall. At Advent, we’re helping universities reimagine recognition for the digital age. Through immersive storytelling, interactive displays, and cloud-powered technology, this article explores how institutions are transforming static traditions into living experiences that honor legacy, inspire pride, and connect generations.
Advent Sports Design Agency
Advent’s sports design agency transforms athletic environments into powerful assets for recruitment, performance, and fan engagement. By blending research-driven storytelling with tech-forward solutions and comprehensive build expertise, Advent creates immersive spaces that do more than look impressive. They tell authentic stories and inspire action. Whether redesigning a single locker room or launching a campus-wide facilities overhaul, Advent’s collaborative approach ensures that every project is anchored in the unique identity and aspirations of each athletic organization.
What Is a Fan Experience Design Firm?
When people ask what a fan experience design firm does, the answer isn’t simple and that’s exactly the point. Advent creates emotionally resonant experiences that move beyond sports and entertainment, tapping into the deeper psychology of fandom, belonging, and community. From immersive university welcome centers to multi-purpose brand activations, designing moments must connect, inspire, and endure for audiences.