Your venue is already speaking. It is speaking to every recruit who walks through your doors, every donor you are cultivating, every fan making the calculation about whether to show up. The question is not whether the conversation is happening. It is whether you have designed what the venue is saying.
Author: Susan Shafer
Vice President, Marketing
Step Inside the Tennis Hall of Fame’s Recently Renovated Global Gallery
This week, the International Tennis Hall of Fame officially unveiled the newly renovated Global Gallery, a reimagined museum space dedicated to the international reach and competitions of a sport that bridges borders, cultures, and generations like none other.
The Anti-Commodity Move: Winning on Experience When AI Flattens the Work
As AI compresses technical work, the deliverable itself is becoming a commodity. What still isn’t a commodity is how a client feels about working with you. John Roberson and Greg Alexander discuss how experience has become the new moat on the Collective 54 Podcast.
You’re the Host!
U of Oregon’s Michael Luna is our guest for this CIVSA webinar that takes viewers behind the scenes of the iconic Oregon Student Welcome Center.
Tennis Hall of Fame Could Be “Best in All of Sports”
Advent partnered with the International Tennis Hall of Fame to bring new life to its Newport home.
A’s Set to Open Las Vegas Ballpark Experience Center
The project is being designed by Nashville-based firm Advent and built by Las Vegas-based Burke Special Projects.
Inter Miami CF Opens Experience Center
The new Experience Center, designed by Advent, will give fans the opportunity to see 3D models of Miami Freedom Park and enjoy an immersive experience of what the new stadium will have to offer our fans when the Club takes the pitch for the first time at its new home venue in Miami in 2026.
The Strategy Behind Sales Centers
How can you turn your sales or briefing center into and EXPERIENCE center—bolstering ROI and engaging your stakeholders?
Celebrating 25 Years
Humbled. Grateful. And a little amazed…As we celebrate 25 years at Advent, I feel a little like Rory.
What A Hall of Fame Isn’t…
Advent has become known as the “Hall of Fame” company. I’m often asked, “What makes a great hall of fame?” or “How do you know if your work moves the needle?” My answer isn’t always what you might expect.