The NFL Commissioner didn’t come to Charlotte to talk about experience design. But what he said about the future of sports facilities made the case for this entire industry shift better than we ever could ourselves.
Author: John Roberson
CEO
We Didn’t Build the Cube to Impress People. It Was Built to Sell a Ballpark.
Sports Business Journal’s Abe Madkour reflects on his visit to the Athletics Experience Center, highlighting how the Immersive Cube will redefine how organizations bring large-scale visions to life
We Are Not Thinking Machines That Feel
We are not thinking machines that feel, rather, we are feeling machines that think.” Learn how to build experiences that drive decisions, sustain attention, and encode memories for your organization.
10,000 Messages a Day, Zero Remembered
If your audience holds your brand, how do you reach them? Most organizations answer that question by sending more messages. But the problem isn’t volume. The problem is the medium. Messages inform. Experiences transform. And in a world drowning in messages, authentic experiences are rare enough to be genuinely powerful.
Your Brand Doesn’t Live Where You Think It Does
John Roberson explores the true location of your brand. Discover why your audience’s perception matters more than internal guidelines, and how shifting from control to experience design builds lasting connections.
National Sports Forum 2022 Super Panel
A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”
Listen to Understand
Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years.
Not Just A Building
People don’t just build a building to build a building, but in fact to tell their story!
The Reason We Do What We Do
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
What Are You Focusing On Post Pandemic?
As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…