Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years.
Newly Renovated Chiefs Hall of Honor Greeting Fans for Home Opener
Dante Hall stands before a high-definition monitor, his right hand reaching for his forehead in disbelief as he watches the “X-Factor,” the 2003 version of himself, eluding Denver Broncos and racing 93 yards for a touchdown. A moment earlier, Chiefs historian Bob Moore clicked the screen, flicked his finger and brought that moment back to life.
Dallas Cowboys & Molson Coors Open Miller LiteHouse at AT&T Stadium
The Dallas Cowboys and Molson Coors have announced a 10-year, $200 million partnership extension that will usher in the fourth decade for Molson Coors as the sole supplier of alcoholic beverages for the Cowboys.
Not Just A Building
People don’t just build a building to build a building, but in fact to tell their story!
The Reason We Do What We Do
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
What Are You Focusing On Post Pandemic?
As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…
The Gift of Gratitude
“How often should we express gratitude to those around us for what our teams have accomplished?
Three Things Great Brands Do
Here are 3 things that we believe the greatest brands do. They aren’t typically the most obvious. But they are very powerful
The Power of Story
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
How Lighting Transformed TCU’s Football Offices
The redesigned football offices in TCU’s John Justin Athletic Center became a reminder of how lighting can transform an entire space.