The Campus Visit is Still the Moment of Truth, So Why Are We Still Giving the Same Tour?

The campus tour hasn’t changed much in 20 years. But students have. Discover how experience design, personalization, and technology can transform the campus visit.

When Students Ask “Is College Worth It?” Does Your Campus Welcome Center Answer?

Today’s students and families are asking a question that every campus must answer: Is college worth it? The answer isn’t found in brochures, statistics, or tour scripts. It’s found in the experiences that help prospective students see themselves, their future, and their belonging before they ever enroll.

Your Collegiate Venue is Speaking. Are Your Fans Listening?

Your venue is already speaking. It is speaking to every recruit who walks through your doors, every donor you are cultivating, every fan making the calculation about whether to show up. The question is not whether the conversation is happening. It is whether you have designed what the venue is saying.