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Inside the A’s Ballpark Experience Center

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InterMiami CF Experience Center
InterMiami CF

An Eye Toward the Future

Grand Re-Opening
International Tennis Hall of Fame

An Intersection of Brands

Ford Deck at AT&T Stadium
Dallas Cowboys

A Moment Worth Sharing

Reser Stadium
Oregon State University

Passion, Purpose and Pride

Nistler College of Business & Public Administration
University of North Dakota

A Texas-size Hall of Fame

Athletics Hall of Fame
University of Texas

Rewarding Curiosity

Student Welcome Center
University of Oregon

A Moment Worth Sharing

Men’s Basketball Player Spaces
University of North Carolina

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Empowering experiences with custom user journeys

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The Immersive Cube™ : A First Peek Inside the Las Vegas A's Ballpark Experience Center

The Immersive Cube™ transforms stadium sales by letting fans and sponsors step inside a ballpark that doesn’t yet exist. By replacing renderings and VR with a 26.5-million-pixel shared experience, it turns abstract pitches into tangible, immersive previews—collapsing the gap between promise and reality and redefining how sports venues engage their audience.

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How Sales Centers Generate Premium Sponsorship Revenue: 7 Design Principles That Close Corporate Deals

Corporate sponsorships represent some of the most complex and valuable revenue streams in sports venue development. The most successful sales centers go beyond showcasing design renderings—they create conviction. By blending personalization, experiential technology, and multi-stakeholder storytelling, these environments turn theoretical marketing opportunities into tangible brand experiences that close seven- and eight-figure deals. Discover seven design principles proven to transform cautious executives into committed partners.

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Sales Center Installation Timeline: What to Expect From Design to Grand Opening

From first strategy session to grand opening, your stadium sales center follows a defined, multi-phase timeline. This article breaks down each phase, key questions to ask partners, and the factors that can accelerate, or slow down your path to revenue.

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Sports Stadium Design: How Is Technology Reshaping Sports Arena Design?

For decades, arena innovation meant adding bigger screens or more seats. But today, technology isn’t just bolted on—it forms the backbone of venue design, redefining how arenas operate, adapt, and connect with fans. By treating the venue as an operating system, forward-thinking teams enable flexible experiences, digital storytelling, and event transformations that serve the needs of 2025 and beyond. Discover how this digital infrastructure is building adaptable, multi-identity venues that drive revenue and deepen engagement at every level.

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Sales Center Insights: How Are Top Teams Growing Revenue Beyond Just Premium Seating?

Most teams treat their sales centers as temporary tools for selling premium seating, then let them gather dust once the suites are gone. But leading organizations know better. By designing for multi-use flexibility, their sales centers evolve into year-round revenue hubs, hosting corporate events, sponsor activations, fan experiences, content creation, and recruitment programs. At Advent, this strategy turns a one-time investment into a lasting financial asset that keeps paying dividends long after opening day.

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