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Nistler College of Business & Public Administration
University of North Dakota
Passion, Purpose and Pride
How we helped
- Brand Clarity
- Donor Recognition
- Visual Storytelling
- Digital Experience
UND’s College of Business celebrated its centennial anniversary in 2017. Since its founding, the College has risen to national prominence with graduates matriculating to premier positions across the nation. The College and its graduates are known for their strong work ethic, servant-mindedness and humble spirit.
On the heels of its 100th birthday, UND moved to create a facility that reflected the reputation of the College. Led by generous donations from one of its alumni and the state of North Dakota, plans for the new Nistler College of Business and Public Administration were born. Leadership wanted to honor the generosity of the donors who made the project possible while also creating an environment that would appeal to future generations of students. These goals served as the guide post for creating a wealth of storytelling, both digital and static, that would be infused into the modern space.
The Challenge
- Honor the past 100 years, while creating an energy that appeals to younger generations
- Recognize almost 80 donors in the space in a creative way that is updateable
- Capture the heartbeat of the UND culture and community of alumni, faculty and students
The Process
- Conducted StoryMining with UND alumni, lead donors, administrators and students
- Applied overarching story themes and story attributes throughout physical space
- Collaborated with Nistler COB leadership on tiered naming opportunities in the space
The Solution
- Created an interactive digital story-telling display that uses a visitors phone to navigate curriculum offerings and student stories
- Provided a donor recognition “style guide” for naming opportunities, including a whimsical abacus style display that can be added to over time
- Spotlighted student success and job placements, along with a display to honor alumni ongoing involvement through mentorship programs
- Created a community hub space anchored by massive LED display panel that can be used to share news, Instagram posts, weather and stock reports, as well as serve as complete video takeover for special events
