Tracy McGlocklin brings 25 years of music industry marketing, sales and artist management experience to her work at Advent. As Vice President of Client Solutions, she leads the company's marketing and public relations efforts while managing the entire sales team.
With a background in marketing and promotion for Sony Music and also as president of an artist management company, Tracy brings invaluable negotiation and client relations expertise to the Advent team. She studied at Middle Tennessee State University, where she earned a bachelor's degree in recording industry management.
Since joining Advent in 2015 as a Strategic Advisor, her client list has grown to include University of Minnesota, Boston College, Philadelphia Eagles, Pittsburgh Steelers, Minnesota Wild and multi-year rebranding projects with the University of Pittsburgh and Princeton University. Tracy was previously the VP of Marketing before receiving a promotion in July 2018.