Introduction

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One home for the Longhorns’ past, present and future

The Frank Denius Family University of Texas Athletics Hall of Fame sets the standard for all associated with the Longhorns — coaches, student-athletes, administrators, donors and more. Housed in the 27,713-square foot concourse of the North End Zone of Darrell K Royal-Texas Memorial Stadium, the Hall of Fame collects history from all corners of campus into one location in a space that seamlessly blends digital experiences, updatable static displays and other storytelling elements.

THE MISSION

Two mantras guide every aspect of the Hall of Fame:

• The University of Texas winning tradition will not be entrusted to the timid or to the weak.

• A united Texas is a reckoning that can’t be stopped.

Through this experience, Texas tells a continuous story that connects its past to its future. A throughline connects the achievements from the dawn of the 20th-century to current teams and athletes. The story connects Longhorns from every background before and after their time in Austin.

Solution

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The Hall of Fame features themed storytelling spaces for championships, coaches, academic standouts, Olympians, traditions and more. Meanwhile, digital displays and selfie-friendly experiences allow fans an entry point into the tradition of Longhorns Athletics.

In a space open on both football game days and non-game days, the Hall of Fame allows foot traffic to move quickly through a branded experience. Meanwhile, viewers who want to get up close and personal with static and digital content can do so without disturbing primary walkpaths.

Highlights

  • 55
    National Championship Trophies Displayed
  • 240
    Conference Championship Trophies displayed on the trophy wall
  • 1,159
    First-Team All-American nameplates
  • 172
    Olympians named
Before & After
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Inspiration

Winning with Integrity

At the time of the Hall of Fame project, Texas Athletics has been in a period of transition with a new athletic director and both men’s and women’s departments merged under one umbrella. This was a key time to reinforce a culture of winning with integrity, one of the core values uncovered during initial meetings. Each exhibit and display celebrates the history and people of Texas in a way that enhances the culture.

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The Conference Championship Trophy Wall
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Closing

Final Words
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It's not just an archive. It needs to be an endless reflection that has the ability to change what the experience of student-athlete life is, and what we're really preparing them to do. Somehow you want to convey, ‘You can be next.’
Chris Plonsky
Chief of Staff & Executive Senior Associate Athletics Director

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Next Project

Building a Connection
Stanford

Let's Build Something Meaningful Together