Sofi Stadium Experience Center
LA Stadium & Entertainment District
A New Model
How we helped
- Brand Clarity
- Sponsor Activation
- Visual Story Telling
- Interactive Displays
- Social Media Highlights
Introduction
Reimagining Sales in the NFL
The Sofi Stadium Experience Center is an unprecedented stadium venture. Built for two NFL teams and surrounded by a district of parks, hotels, retail, offices and residential real estate, it requires an unprecedented sales center to drive revenue and buzz.
The 298-acre complex is scheduled to open in 2020, and stadium stakeholders needed to build excitement early and maintain it for years. They looked to us to create an innovative, immersive experience that would entice VIPs and consolidate Los Angeles around such a large endeavor.
The Mission
The Los Angeles Rams and Chargers came to us with two simple requests: reimagine the sales center—how it looks, how it feels, how it conveys information to high-dollar clients—and make sure it drives hundreds of millions of dollars in sales.
Photo Gallery
Solution
Virtual becomes reality
Highlights
1.2 million polygons per second
pixels of Digital real estate
screens in the video tunnel run at higher resolution than IMAX
billion pixels per second processing speed
Inspiration
Creative problem solving
A two-day live design thinking event with representatives from the Rams, the Chargers, and Advent focused the entire group’s inspiration for the experience. We worked to embody the luxury of modern Hollywood while incorporating high-end materials from the stadium itself.
Closing
Final words
To see the magic of the moment—the guests moved at the point of experience—I think that’s what we as a business are all about.
John Downie
VP of Strategic Solutions / Advent
