Student-Athlete Academic Success Center
University of Texas
Reposition Recruit Recognize
How we helped
- Brand Clarity & Consistency
- Recruit Engagement
- Updatable Facility
- Visual Storytelling
Texas Athletics and its brand are recognizable across the world. It is special. With a legacy of winning, some may overlook the unique strength of the combination of athletics and academics at the University of Texas. Each student maintains the mindset of becoming the next great basketball player or tennis star, with the proper support to establish a career for the day they hang up their cleats. Donor recognition was essential when designing this space to celebrate this legacy as Texas Athletics continues to honor those who have paved the way and those who support the importance of making academic resources available.
Being a student-athlete at Texas means taking pride in both academics and sport. To ensure long-lasting success, Texas Athletics leadership partnered with the Advent team to develop an Athletic Academic Center focused on storytelling experiences. This Center supports athletes’ scholastic pursuits and highlights the tradition of competing both on the field and in the classroom. Through thoughtful experience design, the Center reflects what it means to be a Longhorn—having the physical strength to challenge top teams and the academic prowess to compete with the best universities.
Photo Gallery
The Challenge
- Refresh a facility that supports the repositioning of Texas Athletics’ brand as more than just great sports, but a formidable academic and athletic powerhouse.
- Exemplify the importance of a well-rounded student experience for student-athletes while reinforcing to recruits that Longhorns strive for excellence on every front.
- Recognize and highlight the scholar in every student-athlete, and create a center that equips them for success inside and outside of the classroom.
The Process
- Empathy-driven interviews to understand the refined vision of Texas Athletics in a pivotal time.
- Understand how the Longhorns strive for excellence and take their facility to even greater heights.
- Overwhelm the space with the evoked feeling of pride to empower student-athletes in their present and future.
The Solution
- Prideful and empowered moments of the history and future of Texas Athletics while reinforcing the pride that students will carry from being a Longhorn.
- A world-class facility that matches the Longhorns’ standards and draws in top recruits
- An Athletic Academic Center that delivers the story of Texas and supports the lasting success of student-athletes.
