Introduction

Mens Locker Room

Athletic achievements in recent years have raised the profile of Belmont University. As the Bruins become more of a national presence, they've invested in becoming a lasting national brand through the Crockett Center for Athletic Excellence. On the rise, the Division I program needed practice spaces that would serve current student athletes and appeal to recruits. 

 

The Crockett Center for Athletic Excellence opened in Summer 2021, featuring premier spaces for basketball, tennis and volleyball that provide the Bruins with facilities to rival any Power Five program. Situated near downtown Nashville, the Crockett Center gives Belmont Athletics the opportunity to showcase its position in one of the nation’s top sports cities, and its reputation for academic excellence.

Solution

Balanced the distinct stories of five teams with the Belmont stories of school spirit, academic excellence and a dynamic location.

Created a timeless and cohesive brand language to showcase five unique programs.

Impacted player spaces to reinforce team culture and messaging.

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