Introduction

Entrance

Home is a place where young people are comfortable being themselves. For the University of Oregon, home is a place where students are encouraged and supported no matter their identity, background or interests. Home is a place where people might feel cozy, but it's also a place where they're comfortable being quirky or silly.

Oregon also values the unexpected and rewards curiosity. That's why there are so many opportunities for discovery. Open a locker in the gear display or pull a book off the shelf. You never know what you'll find. That's the story of the UO experience — an illuminating moment can be anywhere.

Solution

Uniquely Oregon

The Challenges

  • Create an experience that drives choice for prospective students and parents.
  • Encapsulate the boldness and strength of the UO brand.
  • Create surprising and high-touch moments throughout the welcome center.

 

The Process

  • Conducted StoryMining and creative exercises with a cross-section of Oregon staff in marketing, student life, and housing as well as UO students.
  • Applied overarching story themes and story attributes throughout physical space.
  • Collaborated with UO to create digital and static touchpoints.

 

The Solution

  • Created an “enchanted book” featuring page-by-page digital projections, filled lockers with campus artifacts to show the breadth of the UO experience, and created an interactive library to highlight faculty and alumni.
  • Integrated the UO brand voice in stories that highlight inclusive, extraordinary, progressive, and irreverent themes.
  • Rewarded visitor curiosity with “Easter egg” content throughout the experience

Next Project

A Big Brand
University of Texas, South End Zone

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