Introduction

UNC

An Elite Look for an Elite Program

With five national championships, 19 Final Fours and a host of legendary coaches and players, North Carolina men’s basketball is already an elite team and brand.

Advent helped the Tar Heels further connect current and future players to that rich history.

The space tells this story through displays of legendary players, high-level finishes, and the show-stopping Jordan wall featuring every model of Air Jordan in Tar Heel blue.

The Goal

Coach Roy Williams told us that College Basketball "is like shaving. You take a day off and someone notices." This facility needed to be a living, breathing hub of UNC basketball that embodied both the program's history and the 'never quit' mentality of Roy Williams' teams.

Solution

Legacy meets Future

unc-brice-johnson
unc-2016-champions
unc-michael-jordan
unc-jumpman-jordan
jordan-wall

Whether recruits enter the space from offices upstairs or from the Smith Center court, they are met with bold, high energy reminders of UNC’s consistent dominance and of the hoops legends who have paved the way. James Worthy, Michael Jordan, and Tyler Hansbrough are some of the living legends that are present and larger than life.

Updatable numerology celebrates both team and individual accomplishments. In the locker room itself, a massive UNC logo fills the room with brilliant Tar Heel blue. From eye-catching nameplates to bold graphic elements, this space gives players an unforgettable home base.

Highlights

Jordan Brand Shoe Wall

The centerpiece of the upgraded space is the Jordan Brand Shoe Wall. In this one-of-a-kind display, North Carolina connects a school legend and an iconic brand to audiences interacting with the space.

  • 31
    Air Jordan Sneakers, custom-made all in Tar Heel Blue
  • 1,035,600
    Estimated reach on social media
  • 12,300,000+
    Social Media impressions
  • #1
    Most photographed place on campus
Before & After
shoe wall sketch shoe wall
31 Custom Tar Heel Blue Jordans

Inspiration

Diving Deeper

Murals of Carolina greats by decade in player lounges, quotes from former players and coach Roy Williams’ mantras serve to inspire the Tar Heels throughout the space.

unc
unc
UNC Player Lounge
UNC

Closing

Final Words
unc-championships

When working with such a prestigious program and iconic brand such as Jordan, you really have to be bold. Our design intent was  not only to showcase the great success of the Tar Heels and their unique tie to the Jordan legacy, but to do so in an exciting, energetic, and edgy way that speaks to players and recruits. 

Seth Maddox
Associate Design Director

appendix

Next Project

Cultivating Players and Fans
MemphisHero

Let's Build Something Meaningful Together