Ed & Rae Schollmaier Basketball Complex
TCU
Embodying Program Culture
How we helped
- Recruit Engagement
- Updatable Space
- Visual Storytelling
- Core Values Messaging
Introduction
The renovated Ed & Rae Schollmaier Basketball Complex at TCU sets a new standard in athletic facility design, inspiring players with a strong sense of place and pride. The entrance area captivates with dramatic backlit gear displays, dimensional lettering, and vivid wallcoverings, all of which create immersive storytelling experiences that invoke gameday energy for players and recruits.
On the practice courts, updatable vertical panels celebrate historic greats and recent accomplishments, enabling current players to visualize their place in the program’s storied legacy. The sports design of the facility features immersive TCU branding, highlighted by splashes of purple and an argyle-print floor logo, connecting the daily work of practice to the program’s identity and aspirations.
