Texas Christian University is undertaking a campus-wide branding effort. To kick off the campaign, it only made sense to begin with one of the most visible and visited buildings on campus.
The Campus Store was a unique challenge requiring a balance of both athletic and academic imagery. Signature branding elements like the “horned frog” cash wrap and the custom mannequin display, the centerpiece of the NIKE merchandise section, anchor the impactful graphics, wayfinding and signage that reflect the energy and excitement of TCU’s campus. Go Frogs!