Stadium of the Future
Jacksonville Jaguars
DUUUVAL
How we helped
- Immersive Technology
- Mission-Forward Audience Experiences
- Storytelling
Introduction
SEE THE FUTURE
As the Jacksonville Jaguars prepare to open their landmark Stadium of the Future in 2028, they needed a way to show current and prospective season ticket members just how game-changing and transformative will be. The Jaguars set out to create a bold, best-in-class sales environment that captures the franchise’s deep community roots and rich history, a vision that called for Advent’s Immersive Cube®.
The Mission
Designed with Jaguars fans in mind, the Sales Center brings the team’s identity to life through its color palette, traditions, historical media and hype decks. From the franchise’s rich history to its vision for the future, every element helps visitors experience the reimagined stadium while building a deeper connection to the Jaguars.
The Solution
Inside The Immersive Cube®, fans are seemingly transported into the Stadium of the Future. The Cube features a high-fidelity, 10-million-pixel LED environment that wraps the walls and floor into one seamless 180-degree canvas for motion and storytelling.
The experience is powered by Advent’s experience management system, the Advent Operating System (AOS™). With thousands of customized scenes at their fingertips, the Jaguars’ sales team can quickly tailor the experience to each visitor, moving from the field to premium seating and other stadium environments with the touch of a button on a tablet.
From the moment our current and future Season Ticket Members come through the front doors, they will be immersed in an experiential journey crafted to truly ‘wow’ the fanbase”
—Mark Lamping, President of the Jacksonville Jaguars
Photo Gallery
Highlights
Learn More: Sales and Experience Centers
Closing
Final words
Mark Lamping
Jacksonville Jaguars President
What impressed me the most was the time [Advent] spent trying to understand what’s really unique about Jacksonville and the Jaguars fans. It wasn’t a cookie cutter, one size fits all plan that was brought to us,” Lamping said. We really felt it was truly customized, and they took into full consideration what’s unique about our sales opportunity, our sales challenges, and brought solutions to bear that we felt were truly customized and not just a clip and paste from some other market.
