Spotify Camp Nou Sales Center
FC Barcelona
More Than a Club
How we helped
- Brand Consistency
- Design
- Brand Clarity
- Social Media Moments
Introduction
Igniting Passion.
Strengthening Bonds.
We Are Authentically Barcelona.
The spirit of FC Barcelona is more than a game; it’s a legacy of passion, commitment, and unparalleled success. It is essential that their facilities match the growth and excellence they embody, capturing their “once in a lifetime” recent renovations. Barça’s goal is to share the thrill and emotion of Barça’s past with their global fan community, giving them a glimpse of the club’s spirit that will last a lifetime. FC Barcelona is creating an unparalleled experience for their supporters and that is what Advent was engaged for.
Brought on by our partners, Legends, Advent played an important role in bringing FC Barcelona’s vision to life, creating a space that would spark inspiration and paint the future of the team for years to come. Their recent rebuild is the missing piece FC Barcelona needed to take their fan experience to the next level. Those interested in Barça will have a unique experience at the future Camp Nou, which is slated to set a new standard in the sports and entertainment industries. Barça’s ambitious reinvention comes fully equipped with cutting-edge technologies. The organization is transcending the ordinary, and lighting Espai Barça’s future and the future of fútbol.
Photo Gallery
The Challenges
- Deliver a design that respects and elevates the club’s historic legacy through meticulous space planning that drives functionality while celebrating Barca’s rich narrative.
- Prioritize organic engagement by creating a natural and comfortable environment where people want to linger.
- Design a multi-use event space that transitions seamlessly from high-class private events to functional business meetings.
The Process
- Engage in empathy-forward preliminary work to understand FC Barcelona’s specific needs and align visions across key stakeholders.
- Focus our design philosophy to provide a visual and tangible experience for potential clients, guaranteeing an inviting atmosphere to further engage visitors.
- Approach every interaction with cultural empathy and respect, understanding different communication styles and business practices.
The Solution
- Delivered a versatile, high-class event space that exceeded expectations and honored FC Barcelona’s storied legacy.
- Designed solutions that engaged current clients and future fans, bringing FC Barcelona’s vision to life on this once-in-a-lifetime project.
- Created a cohesive environment through careful space programming and creative storytelling, reinforcing Advent’s commitment to understanding and serving clients.
