Welcome Center Refresh
Lipscomb University
Reimagining the First Impression
How we helped
- Interactive Storytelling
- Social Media Moments
- Design
- Fabrication & Installation
Introduction
Activating an Enrollment Asset Through “Healthy Swagger” and Interactive Storytelling
Since the campus visit is single-handedly the most important tool for enrollment, Lipscomb University recognized that its entry point needed to spark energy. The Welcome Center refresh transformed a quiet, passive lobby into a high-quality, interactive environment that aligns with the university’s evolving brand and modern student experience.
Advent worked alongside Lipscomb leadership to move away from an aesthetic that was “humble to a fault,” creating a space that intentionally showcases school spirit and the tangible ROI of a Lipscomb education. The result is an engaging experience that welcomes everyone, from prospective students to grandparents, into the “Bison Herd” from the moment they arrive.
Welcome Center Photo Gallery
Solution
Challenges
- Activate a Passive Space: Transform a subdued lobby into an environment where visitors feel an immediate invitation to enter.
- Infuse Brand Identity: Resolve the absence of “school spirit” by integrating the Bison and the “Power L” directly into the architecture.
- Modernize Storytelling: Replace outdated, static displays of statistics with dynamic presentations
- Bridge Generational Perceptions: Address outdated perceptions of the institution to showcase a modern, inclusive Christian university that remains intentional about faith.
Process
- Collaborated with Enrollment Leadership: Worked with VPs and Directors of Enrollment and Marketing through our StoryMining process to uncover authentic institutional stories.
- Identified Priority Themes: Distilled the university’s core strengths into five key storytelling pillars: Academics, Nashville, Spiritual Faith, Community/Traditions, and Athletics.
- Mapped the Visitor Journey: Design the space as an energetic launchpad for campus tours, ensuring groups of up to 35 people feel excited to begin their visit.
Solutions
- Interactive Engagement: Introduced physical engagement points, like a map where visitors mark their hometowns, to create an immediate sense of belonging.
- Nashville as a Differentiator: Utilized interactive storytelling to showcase the “real” Nashville experience and the university’s connection to a top U.S. job market.
- Integrated Traditions: Woven stories of campus life, from QuestWeek to “A Beautiful Day,” directly into the environment to highlight the “Start Well, Stay Well” philosophy.
- Showcasing Outcomes: Featured high-performance metrics to clearly communicate the value of the degree.
- Balanced Design: Created a warm, inclusive atmosphere that utilizes personal mobile devices while remaining accessible to older generations.
