Introduction

Liberty University Basketball

Liberty Athletics is enjoying a higher profile in recent years thanks to recent NCAA Basketball Tournament appearances and a move to the Football Bowl Subdivision. As the Flames compete on a higher level, the athletic program looks the part. Branding in their athletic facilities also reinforces Liberty’s mission as an evangelical institution, a differentiator for the program.

Impact graphics in the athletic offices show the breadth of the program with imagery representing all sports. Gear displays in the men’s and women’s basketball spaces showcase the Nike partnership. Throughout the athletic offices, basketball spaces and football practice facility, team messaging intertwines with Bible verses to showcase the program’s faith-based mission.

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