Reimagining Sales in the NFL
The LA Stadium and Entertainment District is an unprecedented stadium venture. Built for two NFL teams and surrounded by a district of parks, hotels, retail, offices and residential real estate, it requires an unprecedented sales center to drive revenue and buzz.
The 298-acre complex is scheduled to open in 2020, and stadium stakeholders needed to build excitement early and maintain it for years. They looked to us to create an innovative, immersive experience that would entice VIPs and consolidate Los Angeles around such a large endeavor.
The Los Angeles Rams and Chargers came to us with two simple requests: reimagine the sales center—how it looks, how it feels, how it conveys information to high-dollar clients—and make sure it drives hundreds of millions of dollars in sales.
virtual becomes reality
A virtual suite experience and a 30x40’ white campus model animated by projection mapping allow the Rams and Chargers' sales staff to deliver a highly customized experience to every visitor, from LA VIPs to the International Olympic Committee.
We were careful to focus on features that would make the sales staff’s work easy and navigable. Individual information kiosks and a private conference room provide ample opportunity for conversation and the human touch.
- 12 projectors1.2 million polygons per second
- 107,827,200pixels of Digital real estate
- 20 screensscreens in the video tunnel run at higher resolution than IMAX
- 2.3billion pixels per second processing speed
Creative problem solving
A two-day live design thinking event with representatives from the Rams, the Chargers, and Advent focused the entire group’s inspiration for the experience. We worked to embody the luxury of modern Hollywood while incorporating high-end materials from the stadium itself.
To see the magic of the moment—the guests moved at the point of experience—I think that’s what we as a business are all about.