Grand Re-Opening
International Tennis Hall of Fame
An Eye Toward the Future
How we helped
- Digital Experience
- Sponsor Activation
- Social Media Moments
- Experience Design
Introduction
Honoring the Past—Looking to the Futre
The International Tennis Hall of Fame in Newport, Rhode Island, is steadfast in its mission to preserve tennis history, but preservation alone is not enough. The future of the sport’s history depends on its ability to take its collection far beyond Newport with an eye toward the future. Advent joined with the ITHF team to reimagine innovative ways to tell its story in their home that is on the National Historic Register.
The museum had not been renovated in over a decade. Leadership undertook a $12M Tennis Forever Capital Campaign, which began in 2018.
“We have to get ready for something I believe the sport of tennis has not seen ever, and who knows when it will happen again. The golden era,” said Faber, referencing the pending inductions of legends of the sport like Roger Federer, Rafael Nadal and Serena and Venus Williams. “It’s going to be epic, and it’s going to come here to Newport, Rhode Island, which is really exciting.”
Photo Gallery
The Celebration Gallery
- Anchored by a 14 ft sculpture
- Inspirational Legacies AR Experience utilizes visitors’ mobile devices
- 131 floating tennis balls trigger inspirational stories
- Interactive user-driven experience
The Hall of Famer’s Gallery
- 270 Hall Of Fame inductees honored with bronze racquets and personal stories via QR code
- Two 10 ft x 1 ft LED screens for multifunctional signage displays offering a variety of content including: all inducted players and individuals; select/ focus players and individuals; an ITHOF fact quiz; freeform text messaging and freeform full screen video
- Three 8 ft x 4.5 ft LED screens connected to the XMS via island mounted tablets, allowing for a variety of visitor-driven experiences including: search of ITHOF inductees and viewing of associated inductee video media (induction speeches, career highlights, etc); and freeform digital signage of event takeovers and messaging as needed.
- Two 1 ft by 8 ft LED screens operating from a single app which allows visitors to interact via their mobile phones and leave their personal
messages about their relationship to tennis in one of three categories: 1. An iconic moment that represents the best of tennis 2. A treasured memory of watching or meeting a tennis legend 3. A tennis legend who inspires them to greatness on or off the court.
The Majors, Presented by Rolex
- An expansive journey through the Grand Slam tournaments narrated by Roger Federer and displayed on a Custom curved LED screen (5760mm* x 1920 mm)
- Customized exterior countdown clock alerting visitors to the next showing
