Brock School of BusinessHow we helped
- Experience Design
- Historical Recognition
- Visual Storytelling
- Design Build
Introduction
The Opportunity
There are a thousand ways to build a career in sports. Samford University’s Sports Industry Program helps students discover theirs. Housed within the Brock School of Business, the program prepares students to enter the field as polished professionals armed with rigorous degrees in finance, entrepreneurship, marketing, and data analytics. Samford partnered with Advent to build an environment that showcases this unique model, mapping the journey from the classroom to the professional sports industry.
The Game Plan
Like any successful team, Samford prepares its students through practice, coaching, and a well thought out game plan. Advent’s goal was to bring this idea to life, highlighting the program’s defining qualities and its unique blend of business education, hands-on experience, and industry connections.
Photo Gallery
Inspiration
The Result
The dedicated student space, known as “the Locker Room”, gives students a collaborative home to build community, connect with industry mentors, gain hands-on experience, and prepare for executive presentations. High-impact displays detail the program’s elite placement record—including a 90% overall job offer rate and a 100% placement rate for women—validating parent investment and showing recruits that Samford graduates step directly into high-caliber sports business roles.
“This isn’t all about making money. It’s about building character. It’s about building hope. It’s about giving these kids and their parents something else to hang onto.”
— George Dennis, Sports Marketing Advisory Board
