SVP of Client Experiences Todd Cyphers explores how the strongest sponsorships start with clear objectives, create user journeys that keep fans coming back, and use data to measure what resonates and maximize the value of every activation.
Author: Todd Cyphers
How Centennials Make Choices: Connecting to Generation Z
Move over, Millennials: A new generation has officially arrived on campus. While Gen Z and Millennials are close in age, there are a number of meaningful differences between them, including what they’re looking for in a prospective university.