ADVENT HARNESSES RESEARCH, TECHNOLOGY AND STORYTELLING TO INSPIRE AND DRIVE VALUE.

Advent has long subscribed to the Entrepreneurial Operating System (EOS) founded by Gino Wickman.

One of the exercises we use in casting the vision for our organization is to determine our Core Focus—what is our PURPOSE and what is our NICHE. This is our North Star. It gets everyone in the organization on the same page with where we are going and how we are going to get there.

Advent’s long-standing PURPOSE has been: WE CREATE EXPERIENCES THAT MOVE PEOPLE.™

Recently, we refined our NICHE to underscore the competencies that we have honed by serving our client partners over the past 25 years.

Advent harnesses RESEARCH, TECHNOLOGY and STORYTELLING to inspire and drive value.

RESEARCH—No two clients or projects are the same. They are unique in their audiences, their business needs, their strengths and their brand distinctives. To understand those uniques inside and out, we apply research. We are relentless in uncovering everything we can find that will inform strategic storytelling and design. That’s where value is driven.

TECHNOLOGY—Over the past decade, Advent has built an international team of experts in all things digital—development, concept, design, user experience, hardware, software and support. The combined expertise means we can offer our clients the complete package of digital experiences—a one-stop shop that eliminates the need for multiple vendors.

STORYTELLING—The power to persuade an audience is found in effective storytelling. We are emotional beings who make decisions based on emotional connections. Those connections are made through story. Our Story team members are tedious in their pursuit to find the story themes that will resonate our clients’ stakeholders. That’s when people are inspired.