MoMINTum Experience Center
Bank of America Stadium
Feel the MoMINTum
How we helped
- Design Build
- Digital Interactive Touchpoints
- Updatable Facility
- Immersive Storytelling
- Mission-Forward Audience Experience
Introduction
The Heartbeat of the Carolinas
With 30 years of storied history, two states united under one banner, and an electric atmosphere spanning the Panthers and Charlotte FC, Bank of America Stadium is the indisputable heart of the Carolinas.
The stadium serves as a shared living room for long-time locals and newcomers—honoring those with deep emotional ties while welcoming a rapidly growing community. To match this momentum across Uptown Charlotte, the stadium is undergoing a bold rebirth that revolutionizes the stadium into a premier 365-day destination for 16 million Carolinians.
We were tasked with designing an exclusive Sales Center that blends southern local charm with world-class sophistication, giving prospective suite owners, partners, and fans an immersive preview of the stadium’s upcoming $1.3+ billion redevelopment.
The Mission
Our goal was to move away from static sales models and build one of the most technologically advanced, story-driven sales environments in professional sports. We wanted every guest who walks through the doors to not just see what the renovated Bank of America Stadium will look like, but to feel the energy, history, and future of the Carolinas.
Photo Gallery
Solution
Redefining Sports Sales
Highlights
The Immersive Cube®
- Floor-to-ceiling LED display space that simulates exact views and realistic aesthetics from available suites and premium seating sections, giving buyers complete clarity and confidence in their purchase decisions.
Interactive Stadium Model Table
- A custom 1.8 m x 3.4 m interactive LED tabletop composed of 7 million pixels allows multiple guests to explore sightlines, seat locations, routes, and stadium amenities simultaneously
Holographic Experience
- Powered by life-sized transparent OLED technology, two holographic systems bring more than 80 filmed stories to life. Sales reps can dynamically summon personalized video messages from Panthers legends, Charlotte FC players, community leaders, and executives into the room on demand
Memory Vault
- An immersive, wrap-around LED touchscreen inspired by the safety of a private bank vault (a subtle nod to naming rights partner Bank of America). Integrating with TSE’s CRM data, the system curates personalized media reels for guests upon entry, celebrating 30 years of stadium history and individual fan milestones
Advent Operating System™
Built to evolve with the teams and events it represents, MoMINTum is designed to stay relevant for years to come. Through the Advent Operating System™ (AOS), Tepper Sports & Entertainment can seamlessly shift the experience between Carolina Panthers, Charlotte FC, and special event modes with a single click
Appendix
Continued Reading
Advent Unveils “The Most Technologically Advanced Preview Center in Sports” for Bank of America Stadium Renovation
SBJ: Tepper S&E Adds $500M to Stadium Renovation Plans, Reveals Renderings
Axios: See Inside new Tepper Sports immersive sales experience center
Athletic Business: Advent Unveils ‘The Most Technologically Advanced Preview Center’ at the New Bank of America Stadium Experience Center
