Re-imagining the OU Children’s Physicians Kids Zone at Chesapeake Energy Arena gave the Oklahoma City Thunder a number of ways to rethink its sponsor partnership. Advent partnered with the Thunder not only to add graphics, but also to clean up the traffic flow and to create a more engaging experience for young visitors and the sponsor. In this video, Advent design director Christopher Diehl and visioneer Colin Sandlin explain how blending the Thunder’s brand with the OU Children’s Physicians’ values of wellness created an space for kids to experience over and over again. See also: Photos from the OU Children’s Physicians Kids Zone