E.A. Diddle Arena last underwent a renovation in 2002. Almost 60 years old, the venue is legendary for its old-school lofted roof and vibrant WKU basketball and volleyball games. The graphical treatments, styles and content have become dated and out of touch. These spaces needed to be transformed to inspire the student-athletes who use them every day.
When filled to the brim, E.A. Diddle Arena has its rafters shaken by the intense and vibrant crowd. This gameday energy needed to be highlighted in the graphic style and imagery. The spaces we addressed (the hallways and practice gym) are both essential places on the recruiting walk path. Coaches from all three programs utilize these spaces to directly sell to recruits and their families.