Ruane Friar Development Center
Training Top Talent
How we helped
- Brand Clarity
- Recruit Engagement
- Updatable Facility
- Visual Storytelling
- Social Media Highlights
- Alumni Recognition
Welcome to Friartown
Basketball is at the core of Providence College’s identity. Its program is a major attraction for both potential recruits and students looking to participate in a robust college athletics scene. But In 2017, Providence was the only program in the BIG EAST without a dedicated on-campus practice facility.
The Ruane Friar Development Center is a 56,000 square-foot practice facility for the men’s basketball team, equipped with cutting-edge tech, two full-size practice courts, an athletics training center, staff offices, and a new Friar Athletics Hall of Fame.
The Top of Their Game
Jordan Brand Shoe Wall
The centerpiece of the upgraded space is the Jordan Brand Shoe Wall. In this one-of-a-kind display, North Carolina connects a school legend and an iconic brand to audiences interacting with the space.
square feet of digital video presentation space
historic Air Jordan sneakers in Coach Cooley’s office, each representing moments in Cooley’s and PC’s history
media players with highlights from the 1973 and 1987 Final Fours
custom videos for two digital installations
Before & After
Advent told a story not just when you walk in, but through all the pieces of the building. You’ll find something that connects to education, family, culture, heart and soul, excellence factor. You’re going see all those things in every part of the building and I think Advent did an unbelievable job of that.
Men’s Basketball Head Coach