Ruane Friar Development Center
Providence College

Training Top Talent

How we helped

Brand Clarity
Recruit Engagement
Updatable Facility
Visual Storytelling
Social Media Highlights
Alumni Recognition

Introduction

Welcome to Friartown

Basketball is at the core of Providence College’s identity. Its program is a major attraction for both potential recruits and students looking to participate in a robust college athletics scene. But In 2017, Providence was the only program in the BIG EAST without a dedicated on-campus practice facility.

The Mission

The Ruane Friar Development Center is a 56,000 square-foot practice facility for the men’s basketball team, equipped with cutting-edge tech, two full-size practice courts, an athletics training center, staff offices, and a new Friar Athletics Hall of Fame.

Photo Gallery

Providence College Ruane Friar Development Center

Solution

The Top of Their Game

The main entrance creates an unforgettable first impression for recruits with a two-story atrium, floating Friars logo, and tactile statement wall. Providence promises players more than basketball with dedicated study spaces and an emphasis on family. Program values fill the walls and connect players to the greater goals behind each practice. With playful, personal touches, like the player’s lounge or the barbershop graphic of famous player haircuts, athletes can feel at home.

The inspirational space motivates student-athletes to perform at the top of their game. In a one-of-a-kind gear display, the program showcases its relationship with Nike, a major draw for recruits. Providence reimagines traditional hall of fame displays with edgy LED track lights and floating pedestals that create visual movement. Players can connect to the Friars history of excellence, and see themselves as the next chapter.

Highlights

Jordan Brand Shoe Wall

The centerpiece of the upgraded space is the Jordan Brand Shoe Wall. In this one-of-a-kind display, North Carolina connects a school legend and an iconic brand to audiences interacting with the space.

517
square feet of digital video presentation space

12
historic Air Jordan sneakers in Coach Cooley’s office, each representing moments in Cooley’s and PC’s history

2
media players with highlights from the 1973 and 1987 Final Fours

3
custom videos for two digital installations

Before & After

Sketch to completion

Closing

Final words

Advent told a story not just when you walk in, but through all the pieces of the building. You’ll find something that connects to education, family, culture, heart and soul, excellence factor. You’re going see all those things in every part of the building and I think Advent did an unbelievable job of that.

Ed Cooley
Men’s Basketball Head Coach