Logo: Minnesota WildTRIA Rink
Minnesota Wild

A Winning Culture

How we helped

  • Brand Clarity
  • Visual Storytelling
  • Team Spaces
  • Celebrate Culture

Introduction

With strategic branding and next-generation technology, the Minnesota Wild’s new practice facility exemplifies cutting-edge athletic facility design while reinforcing the team’s winning culture.

This 22,800-square-foot space empowers players to excel with a world-class rink, hydrotherapy space, locker room, and film room. The players’ lounge offers a welcoming private area for teammates to bond, while the Wall of Wins celebrates each victory as players insert a game-winning puck—a powerful storytelling experience that highlights team goals.

Sophisticated branding connects Wild players to a rich tradition of success. The Great Moments Wall showcases iconic moments in team history, and historic jersey displays line the hallways players traverse daily. Deep forest greens, stone accent walls, and warm wood panels embody the Wild brand, creating an atmosphere that resonates with pride and legacy.

The facility also reflects exceptional sports design, sharing the rink with youth teams, college hockey programs, and clinics, underscoring the Wild’s commitment to the community. Built-in a repurposed Macy’s, this revitalized space has become a focal point for downtown St. Paul, drawing fans and players alike.

From its striking modern entrance to its polished interiors, the Minnesota Wild practice facility stands as an unforgettable centerpiece for free agents, current players, and the greater state of hockey.

Let’s build something meaningful together