John Roberson

John Roberson

CEO // "Chief Cheerleader"

John and his family purchased Advent in 1999. At that time, the company had one part-time and one full-time employee. Today, with a team of almost 90 people, John serves as the CEO and Chief Cheerleader.

John is passionate about marketing, brand, and engaging audiences. His first job was packing tomatoes at his uncle’s tomato farm. Since then, he has worked in radio, real estate, retail, fashion, licensing, publishing, database marketing and home shopping television.

Dayton, Tennessee, a town, at the time, of 5,000 people, is where John grew up. He graduated from Lipscomb University with a degree in Political Science and minors in English and Art. John earned his MBA from Vanderbilt’s Owen Graduate School of Management with a concentration in Marketing and Service Quality, where he was a really strong “C” student.

John’s greatest joy comes from his four sons, ages 16 to 24, and from his wife Kathryn’s record on the tennis court. He and his family have hiked part of the John Muir and Appalachian trails. To relax, John enjoys smoking stuff—smoked meats, that is—on his Yoder YS640 Pellet Smoker.