Introduction

Vanderbilt University, Basketball
With its raised court floor, Vanderbilt’s Memorial Gym hosts one of the most distinctive basketball experiences in the Southeastern Conference. The university partnered with Advent to reactivate the historic arena for a new era of Commodores basketball.
Memorial Gym renovations create an energizing gameday atmosphere for players and a strategic walkpath for recruits. At the entrance, a 16-foot-tall backlit anchor logo creates a bold brand statement that resonates throughout the space. The facility balances contemporary edge with history, using descriptive panels to tell the story of Memorial Magic throughout the years. In the coach’s offices, graphics highlight Vanderbilt’s draw as a competitive SEC program in an exciting city. A custom display showcases the Commodores custom Nike gear to visiting recruits.

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