SC Intro

As South Carolina men’s and women’s basketball programs boost their national profiles, the Gamecocks have a facility at Colonial Life Arena to match the excitement surrounding a pair of Final Four teams.

The players’ entry to the arena immediately signals the importance of basketball to the Gamecocks’ community with bold basketball graphics and branding and a lit South Carolina logo. Corridors throughout the facility signal the team-centric philosophies of South Carolina’s accomplished coaches, Frank Martin and Dawn Staley. Timeless player graphics and crowd imagery showcase the results of teamwork and the support of a passionate SEC fanbase.

The Mission

Inspired by the Gamecock mascot and Spurs Up mantra, Advent created a spur scratch graphic style that carries from the football indoor practice facility to the basketball spaces, creating a cohesive brand in multiple athletic spaces. Now the home of a pair of Final Four programs, Colonial Life Arena needed to provide players with areas befitting aspiring national champions.

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