University of South Alabama

As South Alabama rises in the ranks of college athletics, the Jaguars are using the Mitchell Center to tell the story of an ascendant athletic department with a growing history. As a hub for several audiences from students, to fans, to prospective applicants and athletes, the concourses showcase South Alabama’s bold new Jaguar logo, the program’s range of Nike uniforms and the athletic department’s “We Are South” tagline.

The Mission

Beyond the entryway, the facility tells the story of South Alabama athletics, past and present. Displays in the concourse honor award winners through the years, while the lyrics to the Jaguars’ fight song carry a tradition through the entire building. With gritty graphics and clean design, the upgrades around the Mitchell Center present a program on the move.

Next Project

Honoring an era
Penn Basketball

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